Responsible, Eco-Friendly, Renewable, Recyclable and Biodegradable
There was a lot of propaganda, protest and controversy about fur in the late 1980's, since then the fur trade has as grown up, the industry has become more responsible, technology and animal welfare has improved and as long fur comes from a reputable supplier from a responsible country it is not much different than beef, lamb, chicken, eggs, milk and wool that people grow as a natural resource for human use.
We are not an unbiased voice but we feel that there is plenty of propaganda available online speaking against the fur industry and very little positive response in support of the fur industry. There is always two sides to any story. It simply does not make any sense for a fur farmer to treat his animals badly. It is in his best interest for the animals to be healthy.
**Please note that Gorgeous Creatures possum fur is not farmed but a wild by-product of the effort to save the native forest and birds.
The British Fur Trade Association has launched a new fur industry initiative designed to promote transparency of product origin called
Origin Assured. “When consumers see the OA™ label they can be certain that, wild or farmed, the fur comes from a country where national or local regulations or standards governing fur production are in force. OA™ labels can only be used on items which are 100% Origin Assured fur.” The initiative is currently focused mainly on the clothing industry and only certain countries and species qualify for the OA™ mark at the moment.
New Zealand and New Zealand possums have not yet been included in this qualification but we hope that it may be included in the near future.
If you are interested in the real story of European fur farming we recommend that you view the
brief movies in this interesting video library which shows the responsible side of the farmed Mink fur industry in Denmark.
Unlike artificial furs, real fur can last for many decades if well looked after, can be recycled, restyled, and comes from a renewable resource. Fur is also biodegradable.